The term “charity event” is often associated with the idea of stuffy old elegance mingling about in a fancy room with stemmed glasses and large donations for a good cause. At the 28th Annual Ultimate Summertime Party, these good intentions and upper class donations were wrapped beautifully in a package more appealing to New Yorkers with a little less disposable income.
Last Thursday, July 26 lines formed outside the entrance to Union Square’s Bowlmor Lanes for the new country club celebrating its opening on the top floors. Greenwich Village Country Club hosted this year’s National MS Society’s summertime benefit, providing a wealth of exciting events and delicious hors d’oeurves in addition to a three hour open bar. In other words, National MS Society and News Corporation, the presenters of the event, sure know how to throw a party for charity.
Nothing about the Ultimate Summertime Party experience was normal. No cheap champagne or choices between only house wine or low grade brews. The two story, multi-room venue with multiple bars featured a variety of quality drinks including Barefoot Pink moscato, Bulldog shots, Angry Orchard cider, Jagermeister and Jagermeister honey liquor and plenty more options from a full bar on each floor. There was no catch to the open bar either. It really was open. For business, for everyone, all night.
Of course, it would be inappropriate to drink nonstop for three straight hours without accompanying food. The Ultimate Summertime Party excelled here as well with a smorgsabord of treats from the likes of Katz’s Deli, The Palm, Ciao Bella, Feile, Emeche Cupcakes and many, many more. With the wide variety of caterers, partygoers were privvy to an assortment of snacks from peanut butter and jelly sandwiches to sliders to cheese trays, homemade cotton candy and a long list of other goodies.
Though the Ultimate Summertime Party presenters took great care to ensure the audience was well-fed and not thirsty, the purpose for the celebration did not take the backseat. Along with the fun activities; bowling, putt-putt golf, shuffleboard, beer pong and the likes; the party’s highlight was the silent auction for high-priced memorabilia, jewelry, vacation packages and other valuable merchandise. Starting as low as around $50 for smaller jewelry and reaching into the tens of thousands for items such as a vacation package to Italy, each item was auctioned off to the highest bidder for the benefit of the National MS Society. In addition, a collection of gift baskets were displayed at the door as part of a $10/ticket raffle, benefits of which were also for those with MS. Various small donation tables were set up around the club as well.
Overall, the 28th Annual Ultimate Summertime Party was an experience not soon forgotten, and from the size of the crowd and amount of alcohol present, it’s likely that the presenters raised quite a bit of money toward the quality of life improvement for MS patients.