Recently, I became acquainted with a new brand called Squiddledee. In lieu of fashion putting emphasis on a more tailored look (thank you Justin Timberlake and Don Draper), new companies our specializing in giving tailored fashion a custom feel.
Founder Noelle Kowalczyk teamed up with her sister to create the brand. Noelle is currently a partner at Smith Valliere PLLC – a law firm in NYC. Prior to law school, she earned a fashion degree at a local business school in Buffalo, NY. After having a passion for the creative and fashion industries, Noelle and her sister teamed up to create Squiddledee.
Why are Squiddledee ties unique?
- · The Squiddledee tie makes a statement with subtlety by coupling memorable, one-of-a-kind hues with fun, whimsical designs.
- · Made for men, but designed by women.
- · Squiddledee uses 22 mommie silk, while most competitors only use 18 mommie.
- · Each tie has its own personality and is packaged with a corresponding bookmark that accentuates the tie with a quirky description.
- · Ties are made in USA (Brooklyn, to be exact!)
I was able to find out some more information “behind the scenes” from Noelle.
-What is the inspiration of the brand?
Prior to becoming a lawyer, Noelle earned a degree in fashion at a local business school in Buffalo. Always having a passion for the creative and fashion industries, Noelle and her sister teamed up to create a brand that stood out in the saturated market of men’s ties. (Now, Noelle is the sole owner). Noelle believes that the tie is the most important element of a man’s wardrobe because it’s one of the only accessories that a man can use to showcase his own unique personality and style.
-What inspires the designs?
The inaugural collection – the “My Guy” collection – was inspired by the men in their lives: The Predator (shark), The Player (octopus), The Prince (frog), the Plodder (hippo), and The Ponderer (elephant). When the sisters first launched Squiddledee, they thought it would be clever to include a bookmark with a poem that describes the person who will wear the tie (the persona). The tradition has continued and has helped to develop “personas” for all of the ties in the newest collection, “Let’s Get Acquainted.”
The Squiddledee tie makes a statement with subtly by coupling memorable, one-of-a-kind hues with fun, whimsical designs. Made for men, but designed by women, Squiddledee ties deliver classic styling with a playful twist. A bit more rebellious than some of the other boys in the boardroom, the Squiddledee tie has attitude, character and a little something extra going on – just like the Squiddledee guy!
-In three words, what is your squiddledee client?
Squiddledee is refreshing, innovative and playful.
Be sure to check out the Squiddledee website for fun and fashionable styles!